For all intents and purposes, there are three faces to the Conor McGregor/Floyd Mayweather fight. Conor, of course. Floyd, of course, and Dana White, of course.

We had recently heard from Floyd when he broke fake news and said he was coming out of retirement to fight Conor.

Again, this is what Floyd does. He’s the master, at getting you to look at him and react to him. And in manufacturing news when in reality, there is none. There’s no difference in this dude being officially active or officially inactive as a boxer. The fight getting made is what matters—not what Floyd calls himself while we all wait.

And then Dana White was on Conan last week and pretty much reversed course and said the fight is close to getting made.

So Floyd and Dana are in. But what about Conor. We hadn’t heard much from him since he told GQ, he wanted in so-cal and hoping to see Khloe Kardashian’s “big, fat ass.”

Well, that changed Friday night at Madison Square Garden. Conor was attending his buddies debut fight when he approached a scrum of ringside boxing media and started throwing and landing haymakers:


And that’s exactly why I have interest in something I know I should have nothing to do with. I absolutely love Conor McGregor. Love him.

Love him as a mixed martial artists. Love him as a showman. Love the dude’s heart.  Love his story. Love everything about him. Respect the hell out of him too.

And all that said, I think he has no chance to beat Floyd Mayweather. You’re asking a guy who has never boxed professionally in his life, to beat a guy who arguably has done it better than anyone else in the history of sport.

So, why would I have anything to do with anything like that?! Why would I ever consider throwing down huge jack for something like that. I wouldn’t. Because I know better.  And I know what this is: a big fat cash grab by everyone involved. I know this. Yet… I would be a party to it. I would watch it. And I’d even pay for it.

And why? Because of McGregor. Because of him running his gap.

Hate the guy or love the guy, you simply cannot ignore the man. Or not react to the man.  You hear this, and you either think, I hate this guy and I can’t wait to see him get his ass kicked. Or you think, my man! This cat fires me up, I can’t wait to see him ice Mayweather.

You want to see someone shut him up, and embarrass him or you want to see him cash the incredible checks his mouth keeps writing. There is no in between with this guy.

And I’ll say it again, I have never seen a professional athlete with this guy’s rap, with his ability to sell himself and his brand: a dude who can move the needle with his mouth and then inevitably back it up in the cage: question is can he do it in the ring? And ordinarily, I’d say, I’m not going to be a party to this. But the fact is, I will be.

And more than anything else, it’s because of the cult of Conor McGregor. Pound for pound, one of the most compelling athletes I’ve ever seen.


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