We were hit with one of the best Internet rumors of all time this weekend… The fact that the Big Baller Brand ZO2’s sold over 5,000 pairs in the first 4 hours and the company netted $2.5 million in day one.
For me, it ranks right up there with any Jimmy Kimmel prank, the rumor that you could charge your iPhone with an onion, the death of Sugar Ray frontman Mark McGrath, Lonelygirl15, and Ronnie Tuisosopo as Lennay Kekua. Because the Big Baller Brand didn’t sell 5,000 kicks in 4 hours.
According to some snearkerhead deep divers, the company only sold a few hundred… 328 transactions in the first 24 hours to be exact… and that factors ALL products on their site, not just the ZO2’s.
The sneakerheads at Nice Kicks tracked that a total of 263 signed and unsigned kicks were sold. Personally, I think it’s hard to imagine they even sold ONE pair of those burnt baked potatoes, but that’s the world we live in.
If you fell for it, guess what… Mark Zuckerberg doesn’t want to share his wealth with you if you share a meme on Facebook, either. In the words of DJ Khaled… “Congratulations, you played yourself.”
So while Big Baller Brand wants you to believe their shoes are flying off the online shelves… initial sales figures make you believe they’ll be on the clearance rack at Marshall’s in no time.
In the words of Starbury CEO Stephon Marbury, building and running a shoe company is “super-dupe hard.”
But look, don’t be discouraged Ball family. Rome wasn’t built in a day. Neither was Nike. And after checking the real numbers of the first 24 hours… it’s safe to say Big Baller Brand wasn’t either.
So hear me out… Although the internet would like you to believe otherwise… President Barack Obama didn’t have a cameo in the Whoomp There It Is music video and Big Baller Brand didn’t sell 5,000 kicks in 4 hours.